Customer Relationship Management (CRM)
Without customers you wouldn't have a business and it is critical that this process is handled exceptionally well. Systems must be in place to handle the work flow efficiently and training must be given to all users administering this process.
CRM is a complex process, but need not be over complicated to achieve excellent results.
There are a plethora of CRM solutions on the market claiming to solve your CRM problems for you, but non of these come at a cheap price. We do not profess to be CRM experts but do have a very good grasp of the basic concepts of what needs to be done to form a good grounding in this area.